Congress Day One: Monday, 26th January, 2009

9:15 Chairman’s welcome

Prof. Dr. Alexander von Hoffmann
Professor for Mechatronics
University of Applied Sciences Nuremberg

Automotive lighting: Key trends and market development

9:30 Automotive lighting: What lies in the eyes of the beholder!

• Anticipating user needs – Voice of the consumer
• Key trends and influencing factors in automotive lighting
• Cost benefit analysis of various lighting technologies
• LED technology – How is it reshaping the market?
• Overview of OEM strategies and forecast by technology and applications
• Opportunities in the emerging markets

Michael Minich
Consultant Automotive & Transportation
Frost & Sullivan Ltd., UK

OEM insight: Attractive branding through lighting design

10:05 Details in design: Head and rear lamp design at Mercedes-Benz

• The meaning of exterior lighting for the design strategy
• Accentuating brand image through brand specific design
• The impact of design visions on technical developments

Stefan Handt
Head of Exterior Lights & Parts, Mercedes-Benz Cars, Daimler AG
Germany

11:05 Signature lighting in cars as brand identity

• Experimenting with light over different materials
• How light can enhance perceive quality
• Various effects of ambient lighting in interior

Anthony Lo
Director of Advanced Design, General Motors Europe
Germany

Enhanced LED technologies for exterior car lighting

11:40 Daytime running LED lighting

• LED daytime running lights as a forthcoming 'must'
• Design challenges to increase efficiency and simplify integration
• Real-life reliability and LED alternatives
• Future styling trends in DRL from prestige OEMs like Bentley, Aston Martin or Lamborghini

Mike Greenrod
Director of Design
WIPAC Ltd UK

Optimizing simulation, testing and virtual product development

13:45 New processes in headlamp development

• Intelligent frontlight systems will need integration of electronic devices and software
• Processes in headlamp development have to cover requirements of many new stakeholders
• A merge of established development processes known for headlamps and for electronic systems

Dr. Peter Schintag Head of Department Lighting & Vision Business Area Vehicle Electronics

Martin Richter Head of Embedded SW IAV GmbH Germany

14:20 Advanced simulation, testing and virtual product development

• How to design LED optics for automotive applications?
• FEM, CFD and light simulation
• CAx Software: Possibilities and limits

Prof. Dr. Alexander von Hoffmann
Professor for Mechatronics
University of Applied Sciences Nuremberg

15:30 Enhanced methods for analysing the radiometric and ergonomic aspects of LED lighting

• Advantages of LED to incandescent light
• Radiometric analysis
• Impact of LED light to visual ergonomics
• Human factors in respect to LED lights

Günther Hasna
Dipl. Ing. (FH ), Manager Consulting and Services
OPTIS France

Human perception lighting

16:05 The influence of human perception on interior lighting

• Psychology of lighting and design
• Colours and luminosity: Avoiding distraction from the street
• Personalised interior lighting

Dr.-Ing. Karsten Ehling
General Manager
Licht Vision GmbH Germany

Legal requirements for exterior automotive lighting

16:40 Outlook on international legislation developments

Regulations for exterior rear lighting applications

• Current developments in European legislation
• Developments in USA legislation
• Developments in the legislation of Asia (India, China, Taiwan)
• Regulations for new intelligent brake and rear signalling systems
• Outlook on international legislation development

New ECE -regulations for Adaptive Front Light Systems (AFS )

• Legal requirements for LED front lighting systems
• New testing procedures for new technologies
• Consequences for the manufacturers

Wilfried van Laarhoven
Head of Photometric Laboratory
KEMA Quality, The Netherlands

17:40 Closing remarks of the chairman

17:55 End of congress day one

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